How It All Began


A family with a passion for food had a simple dream of opening a bakery.


In the beginning we acquired a franchise of a renowned bakery and café based in the bustling American city of Boston, Massachusetts. First opening in the metropolitan city of Jakarta, it drew people from all walks of life; expats and locals alike. Opening in several locations in the Mid 1990s, it became an icon in Jakarta's café scene.

The steady growth of the business inspired us to make our own brand in the early 2000s. Passionate in sharing our wonderful new creations, we opened our bakery-café all over the city. Combining our western baking know-how, an understanding of the local market, the passion for great tasting food and the hunger for innovation; we created a unique café experience with quality you can depend on and taste you can trust.


A QUICK WORD / Yodha - Human Resources Director

"Knead it, feel have to trust the dough my mom would always say" 




For more than 22 years the love, passion and care that we built and knead into our bread exist stronger than ever before. We are a big family of bakers with a love for amazing food. Operating as one of the leading baking manufacturers in Indonesia, we have been making a difference in people's day not just through our own café but also through our various wholesale business partners from Starbucks Indonesia to IKEA Indonesia.

Be a reason someone smiles are words we all live by everyday. Every bread, pastry and pasta dish are made with warmth and care to make sure it puts a smile in your day.